Three-Step Cheek Builder and Shaper

Step One – Lifting the bottom of the face

This first exercise in the routine addresses the muscles located in the sides of the face and at the temples. One of these muscles is called the malaris muscle. It’s very tiny and superficial, located around the temple area and inserting into the orbital eye muscles.

What makes this muscle significant is it’s been found that this muscle is 75% stronger in Korean anatomical faces than in most others. According to the medical abstract from the National Library of Medicine, when this little muscle was given Botox in a sagging face, the soft tissues in the midface region no longer sagged. This tells me, if we exercise this muscle correctly, it will help to lift up and out the nasal/labial fold lines and the whole midface. We tested this exercise with our facial exercise team and they concur. This is exactly what it does when exercised.

Here is an excerpt from a medical abstract:

For example, in the study of Zufferey [19], the subject with the sagging of the soft tissues in the midface received the experimental injection of Botox in the superficial temporal fascia, which is the proximal attachment of the lateral bundle of the malaris muscle. After the injection, the soft tissues in the midface region no longer sagged. It is obvious that although any bundle of the malaris muscle may cause the midface aging, the exact location of pathology in the midfacial aging, relative to known anatomical descriptions of the malaris muscle bundles, such understanding could provide the effective clinical assessment, differential diagnosis including practical management for facial rejuvenation.

Exercise this muscle instead

We can exercise this muscle instead of paralyzing it and allowing it to completely atrophy or turn to fat. We are also exercising other muscles in the area that will help to lift the jowls. See the  

Step Two – Rounding out the cheeks

The Advanced Cheek Shaper will give you the correct shape to your cheeks as you build muscle fiber and create proper definition in the cheeks. You are shaping the cheeks and lifting at the same time. Once again you will address the malaris muscle in the temple area to help with any sagging in the mid-face while building and rounding out the cheeks. At the same time, you will also be lifting up the jowl area.

You are actually building up the temple sides of the cheeks. This area deteriorates with age and this exercise will bring back this fullness that gives the impression of youth!

Step Three – Smoothing the mid-face out to the hairline

This last exercise in the series will literally eliminate fine lines and deep wrinkles from the nasal/labial fold lines, across the cheeks (where fine lines like to reside) and all lines all the way to the hairline. Be sure to make the long “O” when executing this exercise. Holding the Long “O” shape while executing this exercise will give the resulting beautiful and elegant shape to the mid-face!


This short lower facelift routine can be used on days you cannot do the full 28 foundational exercises. You can add the Tibetan Slide to address the elevens and forehead for a more comprehensive workout.

You can also add the 3 Step Cheek Builder & Smoother to your regular workouts if you need to address this part of the face in particular. Since adding this to my regular workouts, I’ve noticed my mid-face and jowls have lifted considerably more and I have very smooth cheeks. So nice! Here are the instructions for using this routine:

Perform this routine once a day … 5 days a week for 4 weeks …. Then, perform the full routine 4 days a week for another 4 weeks. Finally, try and perform this routine 3 times a week … evenly spaced as possible until you reach your goal! Then, use it as you will.


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